Hello, I am Lucinda Leal and this is my story. God gives everyone a gift and I believe that my gift is to help people. Life did not come easy, I had to grow up fast and fend for myself. Early on, I was an entrepreneur; always thinking of ways to support my family.
I was immediately hired at a staffing company and for 25 years I grew more knowledgeable in the industry. I had a strong backing of people and companies that believed in me. I took a leap of faith and started my own business, Labor On Demand, in 2003.
I put my heart and soul into the company. I had to work endless hours, every day of the week. I believe in being honest with everyone that I come across. I learned early on that you have to take care of your clients. I made a commitment to them; I told them everything, the good and the bad. I was dedicated and very loyal to them.
It was never about the money. I care about people, and I believe you make it right by giving them your word. To me, my success comes from my determination to never give up.
I did not have the traditional business plan. As Labor On Demand grew, I had a network of people that advised me to the free opportunities that help small businesses. The San Antonio District SBA and the UTSA PTAC offered advise, counsel, and classes that supported us since the very beginning.
I must thank my business partner and husband, Richard Leal, for being alongside me in this journey. I am also thankful to my amazing team, without whom I would not be successful.
I want to thank my mother:
Madre, me gustaría dedicarle este premio. Gracias por todos los valores que me inculcaron. Me valoras, trabajo duro y la importancia de nunca renunciar a algo que crees. Te quiero con todo mi corazón.
As the 2017 San Antonio District Woman Owned Business of the Year, I am grateful for all the blessings I have received. My faith in God makes me appreciate everything that has come into my life, including those who have believed in me and Labor On Demand.
CEO/President at Labor On Demand, Inc.