2017 San Antonio District Woman Owned Business of the Year


Hello, I am Lucinda Leal and this is my story. God gives everyone a gift and I believe that my gift is to help people. Life did not come easy, I had to grow up fast and fend for myself. Early on, I was an entrepreneur; always thinking of ways to support my family.

I was immediately hired at a staffing company and for 25 years I grew more knowledgeable in the industry. I had a strong backing of people and companies that believed in me. I took a leap of faith and started my own business, Labor On Demand, in 2003.

I put my heart and soul into the company. I had to work endless hours, every day of the week. I believe in being honest with everyone that I come across. I learned early on that you have to take care of your clients. I made a commitment to them; I told them everything, the good and the bad. I was dedicated and very loyal to them.

It was never about the money. I care about people, and I believe you make it right by giving them your word. To me, my success comes from my determination to never give up.

I did not have the traditional business plan.  As Labor On Demand grew, I had a network of people that advised me to the free opportunities that help small businesses. The San Antonio District SBA and the UTSA PTAC offered advise, counsel, and classes that supported us since the very beginning.

I must thank my business partner and husband, Richard Leal, for being alongside me in this journey. I am also thankful to my amazing team, without whom I would not be successful.

I want to thank my mother:

Madre, me gustaría dedicarle este premio. Gracias por todos los valores que me inculcaron. Me valoras, trabajo duro y la importancia de nunca renunciar a algo que crees. Te quiero con todo mi corazón.

As the 2017 San Antonio District Woman Owned Business of the Year, I am grateful for all the blessings I have received. My faith in God makes me appreciate everything that has come into my life, including those who have believed in me and Labor On Demand.

Thank you,

Lucinda Leal

CEO/President at Labor On Demand, Inc.

Labor On Demand’s 14th Anniversary

Today, Labor On Demand is celebrating our 14th anniversary. Rick Leal and I wanted to show our appreciation to our team for all of your hard work over the years. As owners we are excited for all the new changes and growth our company will be embracing this upcoming year.

Last October, Labor On Demand was awarded the SBA 8(a) certification. We were approved within 6 weeks after submitting our application, which is amazing. Mr. Anthony Ruiz, SBA District Director, was a great mentor and assisted us in the approval of this program.

This program helps disadvantaged businesses gain access to the Federal market.  This program is allotted 9 years, so it will end in 2025. This is why we have created a team of individuals lead by Richard alongside Ricky and Jerry to go after these Federal opportunities.

January of this year, PTAC announced to me that Labor On Demand will be featured on their 2016 Annual Report. This February, Chelby, Rick, and I attended the 2017 Business Opportunity Academy. We participated in 16 hours of technical assistance through hands-on workshops, seminars, and networking functions. At our graduation ceremony last Tuesday, Nina Ramon, SBA Public Affairs Specialist, slipped and told me that I got awarded the SBA Business Woman of the Year. I could not be any more excited about the opportunities Labor On Demand will be anticipating for 2017.

That being said, we all know there are a lot of changes happening and it is for the betterment of the company. We are establishing a strong foundation so that as we grow, Labor On Demand can sustain the capacity. We will be utilizing a new security system, website, and employee portal. The new Culebra office should be complete by the end of the year.

As we push forward through this year, I cannot help but remember where Labor On Demand came from. On this day 14 years ago, I was in my tiny office running the show alongside one driver and a van. I did everything – dispatching, accounting, recruiting, sales, etc. I would begin my day at 4:30AM, sometimes earlier, and would end my day hopefully by 10:00PM.

After the initial Culebra office relocated, Piedras was the 2nd location we opened. The Marbach location followed and then the On-Site at Fresh from Texas. Sadly, we decided to close the Marbach site, but Labor On Demand has a lot of exciting things to look forward to.

I have to thank my wonderful team at Labor On Demand. I love that I get to work alongside my family and see how we have been a business force together. I am blessed that we have come so far from our meager beginnings.  I would like to conclude with a quote, “small business isn’t for the faint of heart. It’s for the brave, the patient, and the persistent. It’s for the overcomer.”


Thank you,

Lucinda Leal